The Puma shoe industry Jian goes a social responsibility to raise "morals production"

in this annual world ten greatly can keep on the best in the leader business enterprise's valuation the Puma(PUMA) of the row, and then had the lately raising of the attraction eyeball the Cuo.It at India class add Luo the Er suburban area cover 800 square meters of the global head house can keep on to retail a store to start practice recently.The building of the store is used to anticipate to derive from a local environmental protection material, and adopt innovation design and technique to ensure the biggest degree economy energy.
well worth mentioning BE, the store is adopted various ways to produce the fresh and cool effect include the cave slot structure, underground heat elimination of of the high heat insulation material, first floor and second floor of mansion outer shell machine and roof garden naturally etc., under the premise that doesn't use an air condition ability the whole yearses maintain indoor temperature in 24 Celsius degrees.But the special design for adopting light of the store make the space of above 90% inside the building can depend on on daytime naturally only.As for other needs for using an electricity, 100% then uses solar energy, its optoelectronics equipments can provide the 10384 kwh the energy annually.Inside the store the merchandise sold naturally qualified match the topic that can keep on, include organic cotton series of"wilderness series" of the product and Puma, the latter is main in the material clothing, shoe and jewel of the environmental protection of Kenya get material and manufacturing.
although the Puma is in selling an accomplishment not the enemy bear gram and adidas, in the performance of Corporate Social Responsibility realm but yield unusually brilliant results by overwhelming advantage.The world can keep on development to invest British ethics of specialized organization to invest research organization's EIRIS very puzzling to its evaluation:"Though be placed in a profession that very easily infringes upon human rights, the Puma own an outstanding environmental protection record, its supply chain labor the standard also has an exaltation."
July, last year, the company means, will get rid of all poisonous chemistry materials that the product produces the whole period in 2020.Puma still just the world lead off to release the business enterprise environment profit and loss Zhang report, announcement oneself at produce each link in of consume amount of water and the greenhouse gas esmissions produced and bring from here of economic total amount.This with again and again saw the clothing business enterprises that the various report carries comparing and undoubtedly making people admire before now.
the Puma once got the environmental protection packing that the Dieline packing designed big match whole field big prize Clever Little Bag particularly can embody it to keep on strategy.Long item period as long as 21 months, after considering more than 2,000 ideas, creating 40 various models, the Puma and designer gets the conclusion of BE:We in fact don't need a shoe box.This style of revolution that constitutes to°from a piece of carton and a calico sack packing not only economizes a great deal of paper and energy for Puma, but also set up to mark a pole for the whole profession.
as for the global head house of Puma can keep on to retail a store why will choose in India class to add Luo Er, the logic is as well clear to follow:The Puma recent years is in Europe, beautiful of sell quantity all is opposite and weak, but India is its accomplishment to increase one of the most sturdy markets.The this year of Puma ambition thrivingly wants in India to even have Be, plan increase new stores in more than 100 houses, and capture the country 30% sportswear retail price market.But there is the class of fame of "Silicon Valley, India" adding Luo Er, it is that India is the most wealthy to be called, most vogue, the most vigorous city.
the Puma on the other hand decide to pay attention to function more, on the other hand, it also goes more on the road that can keep on far more, walk more more to determine.According to know, the Puma is trying to use old shoes for original the material create a new shoe or other products.They in the future still intend to stop using leather in the creation of football athletic shoes and the tennis athletic shoes, and release the first shoes that can decline a solution to the market.
expectation Puma while implementing a Corporate Social Responsibility, can more and more arouse the sympathy of coming"morals consumer" community, this is also that we hope to see of kill two birds with one stone.