CBA open a match, around the sports shoes contain a lot of topics.To this, CBA league match unique appointed exercise to equip sponsor Lee rather the companies did a response yesterday, sport resources product department deluxe manager Jian Jie said, regardless technique a link is still a quality up, Lee rather of the shoes had no problem, for need specially a player of making to order the shoes, Lee rather the company would send specialized team at any time anywhere carry on characteristic service, and an and exactly full footballer's demand.
time the tight task is heavy
introduce according to Jian Jie, Lee rather the company take up CBA item time more nervous, this is an objective fact.But before both parties make a contract, product's preparing a work has been already started.Since May, this year, Lee rather the company was a CBA league match to prepare 7 styles of shoes, 3 among them are the being of 2012 fourth quarter degree quarter products, rest 4 styleses fully chose shoes to once sponsor the NBA ball star or the NBL league match, once experiencing the mature shoes style of many tests.
since July, Lee rather the company carried on a large-scale product test, went and saw CBA 17 brigadeses and collected the member of team's body figure characteristic, feet type data.A lot of characters players of country was preparing for Olympic Games, or trained in the country green brigade at that time, therefore the first data collections has no to cover them.After Lee rather the company started more meticulous work and included clothing, shoes and accessories among them and all carried on meticulous preparation in all aspects.Be candid in saying to this Chien's hero:"This time stay to Lee rather of time is really very short, 17 brigades whole workload very big, arranging their fitting is a tedious but complicated work."
Lee rather sponsor basketball product for several years, from shoes but speech, the technique quality has no problem.Last match quarter, the CBA league match contains a 18 wound disease athlete's lists, this part of players are allowed to wear their he or shes to think comfortable shoes.Among this 18 people this year backed service 3, 1 becomes permitting specially a player and have in 14 players of rest is 13 all at wear Lee rather brand of athletic shoes, and don't reflect any unwell."We feel that this are the progress.Currently in addition to is minority of drive penalty member, we didn't receive any complaining of other playerses, including club."Jian Jie says.
have already needed and then made to order
have 7 styles of shoes types to be provided for the players to choose, but this is still not enough.The player's feet type circumstance is very complex, everythings all want with he is dressed in of comfort index for premise.Player D brocade in two Zhejiang that is punished Hui, because the feet department once suffered severity to harm a disease.He once complained in the tiny Bo:"Was like my this kind of feet to once be subjected to member of team who weigh the wound basically can not adapt to the shoes of sponsor, this doesn't take my body to play trick."
the whole league match needs a player who make to order the shoes to have more than 20 persons currently and have the player amounts of 10%, Lee rather the company exclusively organize teams to pay attention to the player's use circumstance at any time and directly discover a problem and use photograph and record image to etc. means to take into to record, then thoroughly solution.The speed that creates to make to order shoes for player has been very quick, can complete for the Xuan head that measures the feet player's specially made and make to order the creation of shoes for the generally most half months and send to his in front, again is on the spot followed fitting by the personnel of specialized development personnel, product.
Jian Jie tell a reporter, Lee rather the company have already sent the fitting circumstance that a specialized technical personnel follows these more than 20 players and make to order a Xuan head according to the feet type, with the characteristic demand of full footballer, in no case will take the player's sport career and healthily play trick.The Wang Zhi Zhi and D brocade that pays attention to to people Hui is two national representatives, Jian Jie reveals the expert that measure a feet type already black in the righteousness and Qingdao do diagraph and field-test for them, their make to order shoes already during the period of creating, soon can complete.And after Lee rather the company will also continue to follow it to try a circumstance on, if need, the meeting a round per round the adjustment descend.In the gold corner brigade in Peking, currently only often Lin Yi Ren put forward to need special make to order shoes.Jian Jie means:"If Li Xue Lin needs, we will make to order for him."
settle a personality to urge culture
Lee rather the company sponsor CBA league match, there is a purpose lying in facilitate CBA league match brand value of promote, do basketball culture of the CBA league match.While planning, Lee rather the company considered creating different war tunic for 17 brigades,Prada Women T-shirt.But because this is rather Lee the first year of the CBA league match of company catcher, attain a while characteristic not that easy.
in the process of contacting 17 ball teams, Lee rather the company and each troops comb the circumstance of ball team and this basketball in the region development together.Rather the Lee company thinks when the future designs characteristic basketball clothing or shoes, can have propping up of good region culture.Development history, culture of each troops is rather all Lee the company does for the next year characteristic sports clothes of preparation.
currently Lee rather shop front in is selling CBA league match a few materials of troopses, be like Peking, Guangdong, 81, the game of Shanghai take and the sale circumstance of related product is all very good.Lee rather the company is also considering how does this mode, form basketball culture of CBA league match, be like country in Peking at the time that Anne competed all of whole fieldses were that the greens were similars.Because only so, then the league match can really develop.Certainly this is a work of long term.
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