have already left Louis Wei the company ascends(LV) of designer's mark ·friendship can cloth(Marc Jacobs) reveal recently, his together brand mark ·friendship can the cloth will carry on all new integration, the brand marks name to all do a change, and the product will mainly adjust and develop a shoes product.
Marc Jacobs does like this of reason BE, largerly extension brand influence, moreover, he can also put more time on with the family's family reunion.
mark ·friendship can cloth I once ascended to once do a design in the extravagant brand Louis Wei company director general, in this period, "mark · friendship can cloth" and"mark · friendship can the mark of cloth" of two of his own brands all suffered because of his negligence some not good influence.He is candid in saying that have no he at of design team's being like don't have no a fly, don't know how to do.No matter is to go together with decoration, a bag still shoes, this all lost the definition of design, while the only person who can change this kind of condition is himself.So, this can explain why he urgently needs to regroup his brand.
in addition to to design team of whole change, and 4 needs him last heart.The first is a brand sign, he thinks that his brand sign needs to re- design and decorates to all need to be adjusted inside the packing, shopping bag and store.The second aspect is a brand name, mark ·friendship can the vice- card mark of cloth ·friendship can the company of the mark of cloth have already transfered London, England from New York, the United States, previous name he is to like very much, new of name he also think already like, but temporarily can not also announce.Is the third need to be adjusted of is shoes, the shoes of his brand opposite bag and decoration clothing to say that the popularity differed to order, he hopes to change this situation.The last aspect is to build up a mark flagship store, mark ·friendship can the cloth want to build up to be a cover is all his oneself brand of the flagship store come to convenient customer overall consume.
before now, 1997, 30, New Yorker with unruly image Marc Jacobs was picked out to serve as a Louis Vuitton art director general.Before he join, Louis Vuitton is a box only traditional French brand that make a production contract article line.Though have already opened more than 100 stores in the world at that time, and was extoled in Japan market-Japanese customer sat airplane to far leave for the LV of Hawaii tax-free store to purchase in groups-but conservative of design and gradually the aging brand image has already let LV with"cool" break off relations.As another bargain of this cooperation, LVMH joined from partnership Marc Jacobs establishes in 1993 of personal designer's brand, and gradually the increment hold a proportion to 96%.
to some extent that, Marc Jacobs can represent the operation method of vogue industry variety on these 16 years in LVMH.After the luxury goods groups, such as LVMH and Kering...etc. start launching them to the intensively procuring of the luxury goods brand strategy in 1990's, the new Jin designer and one of their clothing brand sank into among the drop water gastight benefits net that is spread to open by the luxury goods group.This is 1 dish to plan farsighted business.Before these young designers haven't canned start to build up much business, extravagant group they attract into underneath serve as some creativity director general of one brand or art of director general, invest one of their brand at the same time.
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