International wool bureau and Paul Smith designer's brand launch a cooperation

recently, the world most has the spinning fiber of great reputation brand international wool bureau(The Woolmark Company) and British designer Paul Smith declare, both parties will develop a thorough cooperation.Australia merino hair will at clothing brand Paul Smith 2014 spring summer and 2014/15 autumn winter London series in one exhibition elegant appearance.Paul Smith starts to take the merino hair image ambassador's role more with great strength support of form to international wool bureau and makes a concerted effort with it, for unite brand expansion in two popular quarters the activity is with all one's heart.
international many times in the wool bureau and world class the top-grade fashionable dresses brand and medium field develop a thorough cooperation, the dint diagram creates the merino hair as high level luxurious fiber market of natural of choose.This choice and Paul Smith allied Mei alignment world, not only for showing Paul Smith"personality doctrine" this design principle, also want to promote the high level, innovation of the merino hair and use more fibrous position.
Be cooperate with international wool bureau of open an article, it makes, PaulSmith will particularly use cool wool(Cool Wool) to create 2014 spring summer London series.Paul Smith chose cool wool fabric of seven kinds of Jing fangs of the Fang of European top-class textile mill Jings as the main dozen noodles of this men's wear series anticipates.The cool wool fabric adopts the carefully selected merino hair of Australia as original material and pass to use a modern manufacturing and process a craft to knit supple of the noodles anticipate.
Paul Smith mean:"I always worship to use a natural fiber and go together with by the whole body clothing that the wool creates should be the basic series of each designer by pure cotton shirt.Since my design career up to now, there is much high-tech side anticipating to pile up one after another, but I always have to the wool feeling only a clock.The cool wool(Cool Wool) are particularly importance to us, because our fashionable dresseses want to sell into 72 nations in the world, among them a lot of a years in the nations the four seasons are all very blazing hot or very damp.The cool wool(Cool Wool) can well develop its characteristic to solve these problems ……Gao Nian Du's wool and fabric are very enduring, while all of a lot of of our customers are actors, fashion designer and architect or graphic designer, they usually need to take airplane or train to rush about everywhere, being like like this and bearing grinding side to anticipate then can satisfy these customer's requests."
international chief strategy in the wool bureau and world marketing director general Robert Langtry mean:"Paul Smith is the brand that has an ego style very much, that time still the pronoun of current, and is a designer and well-known persons, Paul Smith is also world consumer's trust and admiration of master.We very the honor can develop a cooperation with PaulSmith, the advantage that proved that the wool is in the high level fashionable dresses in the market, the cool wool(Cool Wool) using in this a series of product then well embodied the potential of wool wide range of application."