Er Tai the Huo(Arteixo) is a small town in the northwest of Spain, the close by Pacific Ocean is around all fishing village.In center in the town, there is a glass building locating at at a big slice of green turf-grass in.It is a Zara headquarters here.Zara about releases "quick vogue" principle in 20 year agos and develops later on, a height concentration that usually becomes a research object but hardly is made duplicate turns of design, production and sale system.The formal name of this building is "signing a square".It is Zara"axis".
"signing a square" is Zara the commander's headquarters of this fashionable dresses empire, but this empire is an establishment at a very the principle of rules on:Speed with respond to ability more more important than cost.Zara with the small batch quantity and quickly releases a new product but is known for in store in the door.Store manager in the door twice places an order to order punctually weekly, the new style of clothing is twice to deliver store in the door on time weekly.For carrying out this, the control of Zara to the production line more than majority of dealers:Its clothing about has half in Spain or close by nation production.To Zara, the supply chain is its competitive advantage.
Zara at world of extend to probably finally test it with the Yi compare second peninsula for the eco-system of base.Spain has been its biggest market.But 2013, Zara exceeds France in the door store number(is 142) of China and makes China become its the second largest market.All dealers extend meetings to all face a challenge in China.The this Spain clothing manufacturer may face special embarrassing situation in China, because Zara is a world company, have no localization luck camp."Their successful secrets are concentrations turn, " Anne of the school from cent in University of California Los Angeles virtuous Sen management college associate professor, serve as the fee benefit of business adviser to wear in Zara ·card Luo say, "they can with really moderate of the way does a decision."Zara at Er Tai the Huo can control the ability of stock is the key part of its business model."Once they decide to carry out a localization and establish two axises, Spain and China, that will be totally different Zara."Ka Luo says.
the outside of"sign a square" is the company to cover more than 460,000 square meters lords to go together with to send center.The company annually distribute 1770 store in door productions in 86 nations for it are about 450,000,000 merchandises.Zara reveals, about 150,000,000 clothings accept an examination in this inside heart and be categorized.No matter a shirt is in Portugal, Morocco, China still Bangladesh produce, will carry Spain first, then just send to a store.Go together with to send center outside is 11 factories of Zara inferiorities.Each shirt, knit and skirt produced by these factories pack all directly pass the underground orbit of auto be sent to go together with to send center.This orbit's hasing nearly 200 kilometers is long.Adding of periphery benefit the western second region then spread all over a Zara cent to wrap a company.
the vogue make the goods better to sell
77-year-old world third the multimillionaire Ao in the west of Oman ·the Ao Er add especially have been serving as him by 2011 Zara around create of the president of company Inditex.Inditex is underneath to still have another seven brands, have already become a world of the biggest clothing dealer.The company's 6009 sales income of door stores approach EUR 16,000,000,000(USD 21,400,000,000) in 2012;Among them, Zara had EUR 10,500,000,000.Inditex reveals, the company lately opens more than 400 door stores in 2013, among them, about 110 are one Zara door store.The company's anticipating to lately open the door in 2014 a store will ast least also attain this amount.
the Ao Er add especially of office desk still at"sign a square" the biggest room front, with designer, buy a hand and plan personnel and marketing the personnel is together.Is relevant which products popular, which products the sale not prosperous information is from manager Dian in the door of world-wide locations there constantly and constantly deliver to come over.The basis of designer these informations quickly carry on adjustment to the clothing, buying the hand can more order forms(but also not the ability is too many-only have the thing of one space just sell) in a certain coat, plan a personnel then can decide will which merchandises pick and get rid of from store in the door.
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