recently, Lee rather the spokesman of the company reveal to the medium, Lee rather company's gold Ma Lun Dao of Tsimshatsui from ―― in the only a branch in Hong Kong's Lee rather the gym outfit store have already graduated in the beginning in this month.For the reason of the close Hong Kong branch, Lee rather the company didn't declare face to face and just meant to will pay attention to a hinterland market more from now on.
Lee rather in the offshore market extend to be blocked a Gu example not.Is local after 2008 athletics thing the business enterprise widespreadly misestimate situation big four extend, along with gross profit, Gao Zeng of Gao soon of the ages end, the whole profession faces a challenge.The expert points out that face this situation, the native brand extends and pays attention to a local market more in response to the constringency overseas.
"walk out" to suffer a defeat brand to internationalize difficult break
Lee rather branch in Hong Kong is rather Lee the brand internationalizes of experimental unit, fall a Hong Kong Tsimshatsui in October, 2009, the area is about 1900 square feet.According to Lee rather the company related representative director revealed at that time, rather would become one of the five greatest athleticses in the world brands to Lee of 2018, then Lee rather would have the income of above 20% to come from an oversea market, 2009 would set up 70-100 badminton monopoly stores in Southeast Asia by the end of every year.
however, the public data suggests, in 2010 Lee rather the company oversea income has the total earning proportion as 1.4%, till 2011, the proportion reaches to 1.9% around.Compared with the decided plan, the past 3 yearses time, Lee rather the company oversea revenue have compare don't have big fluctuation.
this year, Lee rather be located in the design center of American Portland have already run off a half employee.On July 4, Lee rather establishes with Spanish business agent of sale company application bankruptcy.In addition, with cooperate a colleague Foot Locker Inc.Of the agreement have been already terminated as well.The influence that accompanies with this a series of affairs, Lee rather the internationalization road of brand have already become an unreal image.
clothing profession independence comment on member Ma Gang think, "similar Europe and America wait the market of flourishing region have been very mature, sell a difficulty in a market of maturity very big.Have been very mature in Europe and athletics thing market in North America, bear a gram, it has been several years since Di etc. expanded, staying the market that develops for local brand is very small".
to this, Lee rather the company related representative director said, the oversea market including Hong Kong after all has a lot of circumstances different from the hinterland market, the company is being placed in quest and studies a stage, and wants can control by risk, the cost can control of the way carry on.
the stock has pressure hinterland now store"close tide" in door
after 2008 in the middle of the year country hold Olympic Games, brought about a sport fever, and each big athletics thing the company also all enlarge the horsepower production sport product in succession.BE exactly under the sistuation that misestimate to consume a market, each current big athletics brand the company all face the problem of tall stock.
up to August 29, according to clothing industry and it upper stream textile industry at inside of number off for 80 listed company half years according to suggest, 80 first half year of stock aggregates to company are up to 67,166,000,000 dollars.Among them, the China group of Al Gore friendship, red bean share and border of clothing profession and beautiful nation dress and Sen dress horse at inside of 11 company stocks all more than 1,000,000,000 dollars.
Lee rather the company Be equally hard to escape by sheer luck.According to Lee rather company 2012 half year report suggest, up to June 30, 2012, Lee rather the company stock is 1,138,000,000 dollars, the stock turnover number increases to 95 days from 72 days in last year same period.
have industry insider analysis, especially Euro-American market order in the oversea market significantly fall and list the order limit sharply atrophy, is the main reason that the clothing stock turns worse.The stock problem seriously influenced business enterprise financing and business enterprise to continuously conduct.
in addition to high stock problem, June 12, according to Lee rather company announce to suggest, fourth quarter degree Lee of company rather the product dealer order will up, Lee rather the order amount of money and the amount of orders double double of clothing product descends, and reduction all super 20%.Rather the Lee company anticipates, the whole year deficiency will be in 226,000,000 dollars.
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