is Shandong of the national and well-known brand the Li Ya group lord push outdoor brand CIMAL(pleased diagram of Ma Er) of city to be unveiled CHIC2013 and caused the extensive concern of three meetings.
understand according to the reporter, the topic definition of CHIC2013 men's wear building is a high level, establish in the E1 building, the total area reaches to 14000 square meters and totally has more than 30 business enterprises and joins the exhibition, the brand distributes in addition to hinterland regions, such as Zhejiang, Jiangsu and Shandong...etc., there is also oversea nation in the United States, Italy and England etc.. But with make to order, produce upscale woolens and flannel clothing for lord of Shandong the group of Li Ya the lord push lately- procured city outdoor brand CIMAL(pleased diagram of Ma Er) on the current exposition, and use city outdoor and recreational workout as topic, embodiment city vogue principle, perfect deduce open air to be dressed in a need.
"CIMAL is the outdoor recreational clothing brand that French the household of Ma Sa Ni establishes in 1964, pleased diagram of Ma Er is most Alps in the meaning in French peak, represent the abyss of time, fastness and quality.We procure future reunion to continue to reserve CIMAL French pure and unadulterated blood relationship, is unified management by French headquarters at the end of in 2012, unified design, unified sale, at the same time according to the international fad trend combine everyplace the area circumstance carry on difference to turn a design and particularly continuously improve on the market in Asia perfect, look for the soul of belonging to oneself."In the E1 building men's wear area of the Li Ya exhibition, Shandong in oneself brand the Li Ya chief executive officer Yuan text in group head office and tell a reporter.
according to report, after 2010 the fifth Asian outdoor thing exhibition at Nanking draw down purdah, the living concept of "city outdoor" then starts walking into people's life.And Be with the CIMAL brand that the mountain climbing starts to take a house, is betterly contented market demands, in emphasizing function foundation, pursue a comfortable and recreational style more, still in the aspects of designing, style, personal status morely infusion vogue chemical element, and need and carried on a different design according to the different industry and the crowd, drew on a lot of city white-collar workers and Gao income to join among them, consume also from the professional outdoor crowd to common consumer universality, aroused the rapid development of outdoor brand.
CHIC2013 exhibitions not only are Asian regions to most have the clothing profession of scale trade exhibition, also be thought to is the exchanges platform of domestic and international brand"just come in, walk out".
Yuan text and mean, "the CIMAL brand have been concentrating on an expanding of Chinese market and hope to ask for help of current exposition and arouse sale in the world and exaltation brand popularity, this especially helps Chinese open air to take the developments of this series to the development of Chinese clothings industries all rise very aggressive meaning, I believe the Li Ya will do a larger contribution in this aspect."
2013 CHIC special subject:http://www.china-ef.com/zhuanti/2013chic/
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