Tuesday, April 23, 2013

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The Hush Puppies children's clothes military advance China's trying water to expect should pay attention to "gift" need

once compared with to open quickly monopoly store to the international brand that has already had certain popularity in the domestic with show brand image, sooner rob to have first timing in the Chinese children's clothes market of the gold key is the heart that prison prison holds tight a consumer.

popular children's clothes strategy

GUCCI 2010 Gao Diao's military advance Chinese children's clothes market, the Armani children's clothes is in the hinterland last year lately set up shop to spread have already had 7, also have ZARA and H& amp;M and GAP is the representative's quick vogue brand, nations popular have already extended the antenna to Chinese children's clothes realm.

the children's clothes market has become new"blue sea" of Chinese clothing profession, 《the Chinese child market consumes a report 》 points out, the clothing has become one of"three Tashan" that the child consumes.On the other hand, the local town children's clothes consumes a year growth to lead to 34.5%, the children's clothes demand of 0-16-year-old child already 1,200,000,000.20121-8 months, each kind of local clothing amount of sales total amount increases just for 0.53%, while the children's clothes sells quantity to increase to attain 4.05%.On the other hand, the children's clothes only takes up 10% of the national clothing total yield, while the child consume community to take up 30% of the total population, the huge potential of children's clothes market is obvious.

in addition, the Chinese new generation young parent has brand consciousness more.A child luxury goods investigation report that releases according to 2011 suggests that more than 60% parents will cost to purchase children's luxury goods more than CNY 3000 monthly and urged the increment of the high level brand amount of children's clotheses.

does the Hush Puppies overestimate himself/herself?

recently, the Jia Man dress limited company in Peking obtained Hush Puppies children's clothes the luck camp in Chinese area power.However, with other expect first into the foreign brand of China different, the monopoly store of Hush Puppies children's clothes is planning compete first last horse.

Jia Man dress limited company in Peking manager Wang Lei from department in market report a reporter to reveal to company in Peking, the Hush Puppies children's clothes anticipates this year 8, get into market to set up a counter in Peking first in September, may still just the counter be unveiled before set up a monopoly store, but concrete time and location haven't worked out.

independent clothing commentary member Ma Gang think, the monopoly store mode unwell proper brand of "single brand single store" before expect a development, the monopoly store is in the rental, publicizee cost higher, but fixed position at in the upscale children's clothes brand usually can't be too large-scale in the amount of products, can start to support a monopoly store is still an unknown.

but be like popular children's clothes series of other nations so get into medium high level market's setting up a counter then cost is directly lower, can even face target guests, sooner open a market in reducing the foundation of publicizeeing the cost.

try water to expect should pay attention to "gift" need

Ma Gang think, the advantage of Hush Puppies children's clothes is its lord brand have already had certain popularity in the domestic, while purchasing clothing for the child, the consumer has natural trust feeling to the ocean brand.Its outlet resources is also very abundant, cooperate with large selling exhibition of the backlog is deep, this all gets into China to spread for the children's clothes like front road.

but the brand should not also set up an excessive monopoly store at trying water stage, is seeing a brand research director general Lin Yi in the center any think and compare with to be eager to publicizeeing brand image, the Hush Puppies children's clothes should pay attention to the research to Chinese consumer's characteristics more.

although young parent in China more and more closes to west on consumption habit and expenditure proportion of child's thing,some consumptions of inveteracies habitually still have obvious influence.For example, the children's clothes sometimes also uses to satisfy a gift need in China.Therefore, the brand expects first into China market, should strengthen understand to Chinese consumer.

Lin Yi any points out, the international brand gets into after China market, generation process mode in bring of quality control concealed suffer from also unavoidable.In recent years, some nations are popular to isn't strict because of taking charge of to the generation processing plant in China, again and again the quality problem of Pu as to it's the brand image result in disadvantageous influence.In the quality problem of the consumer and the public opinion to baby's kid's clothing is also under the premise of sensitive and concern, these all become new children's clothes brand into China wants to face of topic.

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